CEO at Echelon Media | Generated 120Cr+ in Clients Revenue | Helping DTC brands hit 1cr/m with Meta Ads & Google ads · Echelon Media
1d ago
Senior Performance MarketerEchelon Media
But I'm not looking for people who just know how to run ads.
At Echelon Media Agency, we've worked with 150+ brands across India and international markets, primarily in D2C / Ecom, Consultants and Coaches.
As we grow, I'm looking for someone who genuinely understand their craft.
Someone who understands performance marketing beyond campaign setup, budget adjustments, and ROAS screenshots.
You should be comfortable with things like:
1. Diagnosing why performance dropped instead of just changing audiences or creatives.
Understanding Meta's delivery system, auction dynamics, learning, attribution, and creative-led scaling.
2. Knowing when to consolidate campaigns, when to segment, and when to leave things alone.
3. Identifying whether the problem is the creative, audience, offer, landing page, tracking, or economics.
4. Understanding Google Search, Shopping, PMax, feed optimisation, search intent, and conversion quality.
5. Knowing the difference between platform-reported ROAS and actual business profitability.
6. Working with Pixel, CAPI, GA4, GTM, conversion tracking, and attribution discrepancies.
7. Scaling accounts without blindly increasing budgets or sacrificing efficiency.
Most importantly, you should be able to look at an ad account, ask the right questions, find the actual bottleneck, and build a clear plan to improve performance.
I'm not interested in how many campaigns you've launched.
I'm interested in how you think, what you've learned, and the business problems you've solved.
A few things about working with us:
We work across different industries, markets, and growth stages. You'll encounter real business challenges, not just routine execution.
We value independent thinking, accountability, experimentation, and people who are comfortable questioning existing approaches.
I don't care much about whether you have 2, 4, or 5 years of experience.
I care whether those years have made you genuinely good at what you do.
If you're interested, DM me with a challenging problem you faced, how you approached it, and what happened.
Please don't send just a CV. Show me how you think.
And if you know someone who fits this description, I'd love an introduction.
#Hiring #PerformanceMarketing #MediaBuying #EchelonMediaAgency
tal saysdrive and scale meta and google ads performance for d2c and ecommerce brands
growth
senior
meta adsgoogle adsga4gtm
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