Content LeadTetr
Imagine a business school where every student is a founder, every country is a classroom, and every semester has a new business to build.
That’s Tetr College of Business. We set out to reinvent how the world learns business, and today our students study, build and sell across the USA, Singapore, Spain, Argentina, Ghana and India.
The story is extraordinary. Now we need people extraordinary enough to tell it.
So we’re hiring for the following roles:
1. Content Lead
The one who decides how the world sees Tetr.
You’ll own:
→ Distribution: getting Tetr in front of the right people, not just farming views
→ Positioning: what can we say that no other school can?
→ Storytelling: turning 100s of student journeys into a brand people root for
→ The engine: running the team, systems, and workflows that ship great content every single day
You have taste you can’t fake. You know a banger before it’s posted.
You can take an idea that flopped, repackage it, and make it 10x.
And you’ve done this before, with results to show.
2. GTM Lead - Marketing
Part storyteller, part data scientist. You’re data-driven to the core and obsessed with numbers.
You can write a hook that stops the scroll, then break down its CTR, cost per lead and conversion rate by city before lunch.
You know your funnel by heart: impressions to leads, leads to applications, applications to enrolments, and exactly where it leaks.
You don’t report vanity metrics. You report what moved revenue.
Creative gets attention. Numbers get results. You bring both.
3. Creative Director
You don’t make things look nice. You make people feel something.
You can take one student’s story from a pitch in Singapore or a market in Accra and turn it into a campaign people remember for years.
You know a great idea when you see it, and you know how to make it travel across platforms, formats and countries.
Taste is your superpower. Execution is your habit.
4. New Initiatives Lead
You love the blank page more than the playbook.
Give you a half-formed idea on Monday and you’ll have a plan, a pilot and the first results by Friday.
You’ve launched something from zero: a product, a programme, a market, a partnership, and you’ve learned more from what failed than what worked.
5. Category Manager, GTM
You think like a business owner, not just a marketer.
You’ll own the growth of a category end to end: the audience, the positioning, the funnel and the numbers that prove it’s working.
For our existing categories, you’ll find the next lever: a sharper message, a new channel, a leak in the funnel nobody spotted.
For new ones, you’ll take a blank slate and build the go-to-market from scratch, from who we’re talking to and why they’d care, to the first hundred applications.
If any of these descriptions sound like you, please fill the form in the comments or email your application to neharika.pinto@tetr.org. I’d love to meet you!
Pratham Mittal Neharika Priyank Srishti Umesh Aradhita Sejal Riya Muskaan Siddhartha
tal sayslead content distribution, positioning, and storytelling to shape how the world sees tetr college of business
content
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