Head Of D2C @ BoldfitBoldfit
Sarakki Industrial Layout, Bengaluru · 3-7 yrs · 20-45 LPA
As the Head of D2C, you will be responsible for the full P&L management of our owned digital channels. You will oversee strategy across product assortment, marketing efficiency, and the end-to-end customer journey to support our mission of elevating fitness for the New India. This role requires a data-driven leader capable of balancing aggressive revenue growth with sustained profitability.
what you'll do:
- Manage the end-to-end P&L for our D2C channel to drive sustainable revenue growth.
- Develop and execute strategies for product assortment and merchandising to optimize conversion.
- Oversee marketing investment allocations across digital channels to maximize customer acquisition cost efficiency.
- Improve inventory productivity and supply chain logistics to ensure operational health.
- Enhance the customer experience through data-driven insights and site optimization.
- Establish robust forecasting, budgeting, and performance reporting frameworks for leadership.
why join: Boldfit is at the forefront of the fitness revolution in India, focusing on high-quality fitness accessories and apparel. Joining our team offers the opportunity to directly influence the growth trajectory of a brand dedicated to redefining strength and accessibility in the fitness space.
message me directly on tal BOSS.
tal saysi am looking for a head of d2c to own and scale the direct-to-consumer business at boldfit.
strategy
mid
Bangalore
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