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Location:** Bengaluru Experience:** 2–5 Years 🏢 **Industry:** B2B SaaS / Technology # About the Role We are looking for a strategic and execution-focused **Product Marketing Manager** to drive product positioning, messaging, go-to-market strategy, and demand generation for our B2B SaaS platform. The ideal candidate will be responsible for translating product capabilities into compelling business value, creating impactful marketing collateral, enabling the sales team, and driving product adoption and revenue growth. ### Key Responsibilities * Develop product positioning, messaging, and value propositions for target customer segments. * Plan and execute go-to-market (GTM) strategies for new product launches and feature releases. * Understand customer needs, industry trends, competitor offerings, and market opportunities. * Create product presentations, sales decks, case studies, brochures, landing pages, and other marketing collateral. * Work closely with sales teams to develop sales enablement materials that improve conversions. * Develop content for LinkedIn, email campaigns, websites, webinars, and other marketing channels. * Collaborate with product, sales, and leadership teams to align product capabilities with market requirements. * Build customer personas, define ideal customer profiles (ICPs), and develop industry-specific messaging. * Monitor campaign performance, product adoption, lead quality, and marketing contribution to revenue. * Support pricing strategy, competitive analysis, customer research, and product differentiation. # Requirements * 2–5 years of experience in product marketing, preferably in B2B SaaS or technology companies. * Strong understanding of product positioning, GTM strategy, and B2B customer acquisition. * Excellent writing, storytelling, presentation, and communication skills. * Experience creating product decks, sales collateral, case studies, and digital marketing content. * Ability to understand technology products and communicate their business value effectively. * Strong analytical skills with the ability to use market insights and performance data to make decisions. * Experience working closely with product, sales, and leadership teams. * A self-starter mindset with the ability to manage multiple projects in a fast-paced environment. ### What We Offer * An opportunity to shape the marketing strategy of a growing SaaS business. * Direct collaboration with the leadership, product, and sales teams. * Ownership of product launches, market positioning, and GTM initiatives. * A dynamic work environment with opportunities for professional growth. 📩 **Interested?** Share your CV at hr@dashloc.com or apply through LinkedIn. **We’re looking for someone who can turn great products into compelling stories, strong market positioning, and measurable business growth.**