Building the infrastructure powering the next generation of celebrity brands | Founder @ Nivas - House of Celebrities · Nivas - House of Celebrities
2mo agoon tal BOSS
GTM HEADNivas - House of Celebrities
HSR Layout, Bengaluru · hybrid · 4-7 yrs · 24-30 LPA
NIVAS is building the definitive destination for authentic celebrity-owned brands by prioritizing narrative-driven commerce over traditional endorsements. As the GTM Head, you will act as a foundational anchor for our commercial strategy, bridging the gap between brand identity and consumer acquisition. You will own the roadmap for product launches, brand positioning, and market penetration in the burgeoning celebrity-commerce sector.
what you'll do:
- Develop and execute comprehensive go-to-market strategies for celebrity-owned brand launches.
- Define and refine brand positioning to ensure consistency across digital and offline consumer touchpoints.
- Coordinate cross-functional efforts between marketing, operations, and product teams to drive user acquisition.
- Analyze consumer behavior and market trends to optimize discovery paths within the platform.
- Manage end-to-end campaign performance, tracking key metrics to iterate on growth tactics.
- Partner with celebrity brand stakeholders to align product messaging with their individual creative visions.
why join: NIVAS is redefining the intersection of celebrity influence and commerce by moving beyond simple endorsements toward genuine brand ownership, creating a transparent ecosystem for consumers.
message me directly on tal BOSS.
tal saysdrive the end-to-end go-to-market strategy for nivas, scaling a curated celebrity commerce platform from 0 to 1.
strategy
mid
hybrid
HSR Layout, Bengaluru
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