Performance Marketing ManagerKirana Club
Bengaluru · wfo · 4-5 yrs · 25-30 LPA
Kirana Club operates a full-stack platform serving millions of neighborhood retailers across India, bridging the gap between local commerce and brand distribution. As a Performance Marketing Manager, you will lead customer acquisition initiatives designed to scale our marketplace, enhance brand-retailer connectivity, and optimize marketing spend. You will work within a data-driven environment to refine our growth loops and influence the digital transformation of India’s retail landscape.
what you'll do:
- Develop and execute comprehensive performance marketing strategies across major digital channels.
- Manage and optimize large-scale monthly marketing budgets to drive user acquisition and engagement.
- Analyze key performance metrics including CAC, ROAS, and conversion funnels to ensure efficient growth.
- Execute A/B testing and creative iteration for ad campaigns tailored to diverse, price-sensitive, and vernacular-speaking audiences.
- Collaborate with the product and data teams to refine cohort tracking and lifecycle marketing efforts.
- Monitor market intelligence and competitor activity to identify new opportunities for retailer growth.
why join: Kirana Club is building the critical digital infrastructure for the backbone of India’s economy. By joining us, you will work at the intersection of B2B commerce and community, directly impacting how millions of local retailers interact with major consumer brands.
message me directly on tal BOSS.
tal saysdrive user acquisition and retailer engagement strategies at scale within india’s largest digital ecosystem for kiranas.
marketing
mid
in-office
Bangalore
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