Co-Founder | Driving Growth at Muditam · Muditam: The Plant Science
1mo agoon tal BOSS
Head of D2CMuditam: The Plant Science
Delhi · 7-12 yrs · 25-50 LPA
Muditam bridges 120 years of Ayurvedic tradition with modern technology to provide personalized wellness solutions. As the Head of D2C, you will oversee our digital commercial strategy, focusing on building a robust online presence that resonates with a digital-first audience. You will be responsible for defining our growth trajectory, optimizing the customer journey, and ensuring that our ancient wisdom reaches modern consumers effectively.
what you'll do:
- Develop and execute a comprehensive D2C growth strategy to increase brand visibility and market share.
- Manage the full P&L for all direct-to-consumer channels, ensuring sustainable unit economics and profitability.
- Oversee performance marketing initiatives to drive efficient customer acquisition and brand awareness.
- Implement conversion rate optimization programs to improve web and mobile user journeys.
- Design and execute retention strategies to enhance customer lifetime value and long-term brand engagement.
- Lead and mentor a cross-functional team across digital marketing, operations, and customer experience.
why join: Muditam offers the rare opportunity to steward a brand with over a century of history as it undergoes a modern digital transformation. You will play a pivotal role in redefining how traditional Indian wellness practices are delivered to and perceived by a global, digital-native audience.
message me directly on tal BOSS.
tal sayslead the direct-to-consumer strategy for muditam, scaling our modern approach to traditional ayurvedic health and wellness.
marketing
senior
Delhi
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