Performance MarketingNIRA
Bengaluru · hybrid · 2-5 yrs · 10-15 LPA
NIRA is focused on providing equitable financial services through transparent digital products. This role sits at the intersection of consumer lending and digital growth, responsible for expanding our user base of over 10 million customers. You will directly impact how we reach and serve users looking for accessible credit solutions across India.
what you'll do:
- Manage and optimize paid search and social media advertising campaigns to drive customer acquisition.
- Develop and monitor measurement frameworks and attribution dashboards to track campaign effectiveness.
- Analyze user acquisition funnels to identify bottlenecks and opportunities for conversion improvement.
- Collaborate with internal teams to align marketing efforts with product updates and credit offerings.
- Scale performance marketing initiatives across diverse digital channels while maintaining strict cost-per-acquisition targets.
- Report on key performance indicators and marketing spend efficiency to leadership.
why join: NIRA provides an opportunity to contribute to a mission-driven company that has already scaled its financial services to over 10 million customers across 5,000 locations, focusing on building accessible and transparent credit products.
message me directly on tal BOSS.
tal saysi am looking for a performance marketing to own growth and customer acquisition at nira.
marketing
mid
hybrid
Bangalore
google-adsfacebook-adssqlgoogle-analyticstableau
comments 2 anon