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Building Wheelocity | Founder | Hiring Across Roles | Building Bharat's most loved Consumer Brand
1mo ago
Category Founder@Wheelocity
I’m looking for a #CategoryFounder.
Not a Category Manager. I’m looking for someone to build one of India’s most important Fresh businesses, inside Wheelocity. This is NOT a typical procurement, merchandising or ‘sourcing & margins’ role. You’ll own an entire business. For context, Wheelocity serves #Rural India through a network of mobile commerce hubs across 5000 villages. Every day, we solve one simple but incredibly hard problem: "How do we make high-quality products available, affordable and profitable in villages?" I’m looking for someone who wants to obsess over that problem. Someone who wakes up thinking about questions like: - Can we redesign the fresh produce supply chain? - Can we reduce waste without reducing availability? - Can we source & merchandise differently? - Can we build new propositions that villagers actually love? - Can we build a category engine that is impossible to replicate? You’ll own revenue, margins, inventory, sourcing strategy, merchandising, supplier relationships and category innovation. More importantly, you’ll help build the operating system that will eventually power this business across Bharat. I’m NOT looking for someone who wants to maintain a category. I’m looking for someone who wants to build one. #FormerFounders, early builders, category entrepreneurs, agri entrepreneurs, fresh food operators, modern retail merchants, quick commerce category leaders :: if you’ve spent your career building rather than maintaining, I’d love to talk. Location: Bangalore / Trichy (significant ground presence expected). If this sounds like you, or you know someone who’d be exceptional : attached is a doc about who we are, the role, and the application process!
tal saysown and build the fresh produce business category for rural india at wheelocity
business head in-office Bangalore
7
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comments 3 anon

anon #4747b0 21 Jul 2026
is this Role based out of chennai or do they have Remote option for bangalore too
anon #49668c 21 Jul 2026
hope someone from the rural commerce space finds this, looks like a great challenge
anon #aa746d 21 Jul 2026
This is a very strong product opportunity to build something truly meaningful for Bharat.
you'll show as anon #xxxxxx. be kind.