jobs in the wild.

Here's what a content strategist actually does at The Growth Square - Personal Branding Agency It starts on the client call. They sit with the founder, understand the business, the audience, what they sell and who actually buys it. Most people hear a business. A strategist hears the 4 posts that will go viral. From there, they build the plan: → Month 1: the exact pillars, hooks and topics that get this specific client noticed. → Month 6: what the profile should be known for, and the numbers we're driving it toward. → Then they reverse-engineer it. Not "let's post and see." A real number to hit, and the most actionable path to get there. That's the part most people can't do. A strategist can look at a cold profile with 200 followers and tell you, with reasons, how many impressions it can pull in 90 days, which post will break first, and why. And they keep the radar running: → They track what's trending, right now, not last week. → They study our own 450+ viral posts to find the pattern behind them. → They connect a random trend to a specific client's voice, before anyone else even notices the trend. Then they hand that instinct to our writers, so the person writing knows exactly why this post will work for this client, before it goes out. AI can pull research for you in seconds now. Ask it to summarise 50 articles, done. But ask it which of those 50 ideas will actually make someone stop scrolling, and it has no clue. That instinct is what a content strategist brings. It cannot be outsourced to a tool. We built our whole content engine around 3 people who have this instinct. 85+ clients, 30 million impressions every month, all traced back to their calls. Now we need 2 more people like them. If you're someone who already has opinions on why a post worked before anyone asks you, if trends excite you more than they exhaust you, this is your job. 📍Email us at careers@thegrowthsquare.in with the subject "Content Strategist" and one post you think went viral for the right reasons. Tell us why!