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We're looking for candidates with 6 -10 years in brand marketing or social, with meaningful time at consumer brands - FMCG, consumer-tech, lifestyle, or D2C. Ideal candidates would've led brand thinking at scale, driven strong marketing outcomes, and can hold a strategic point of view while executing against it. Fitness in India is under-penetrated. The awareness is there, the adoption is growing - but building the category at scale, across India and Bharat, is still a wide open problem. These roles exist to solve for that, with direct exposure to leadership and real influence over what fitness means in this country. Brand Lead - some of the strategic priorities: - Define the positioning, identity, and end-to-end brand experience for Neo, our value-format gym brand - it needs to stand on its own, with a personality that's distinct and felt - Build on cult's brand equity. Deepen our understanding of consumer behaviour and brand perception, and use that to sharpen how we show up - Co-own city launches with business teams and define GTM strategy for how the brand scales across India and Bharat, with fitness penetration as the north star - Partner with the events team to build owned IPs that grow over years — and work toward building the next big fitness event property in India Social Head - some of the strategic priorities - Own Cult's social strategy across platforms - not just what we post, but where we play, why we play there, and what we're trying to build - Be the person who connects cultural moments to brand relevance. Know when to move fast, when to hold back, and always have a point of view - Turn community into a social advantage. cult has a strong, built-in community of members, trainers, and fitness enthusiasts. Own how that shows up on social: amplify real voices, create content that drives belonging, and build formats that make people want to participate - Work alongside brand and marketing to ensure social drives both brand love and business outcomes, with data informing every decision If this excites you, apply below. If you know someone who'd be great - we'd appreciate the referral just as much. Brand Lead / SBM - https://lnkd.in/d2XhZQSv Social Media Head - https://lnkd.in/dKx7v43Z